Customer / Stakeholder Segmentation & Analysis

Customer segmentation is the practice of dividing a customer base into groups that are similar in specific ways relevant to marketing and customer service, such as age, gender, purchasing habits , purchasing size, revenue they generate , costs of establishing and maintaining relationships with them, etc. Customer segmentation allows an organization to target specific groups of customers effectively and allocate resources to best effect. Our clients usually retain us to undertake this work in conjunction with other related projects such as rate development, but we occasionally undertake this work on a stand alone basis.